The knives are out for Justin Timberlake, and have been for a while. 2015’s inescapable ‘Can’t stop the feeling ‘ was generally treated with scorn by mean spirited critics, despite being statistically the year’s most popular song. And even before a note of ‘Man of the Woods’ was heard, The Outline published a scathing takedown of the album’s concept, based largely on the presumption that Timberlake was ditching Hip Hop and r&b sounds in favour of more traditionally white ones. Such a simplification, and misreading, of the artistic thought process patronises Timberlake, his collaborators and his achievements. Yet such criticism makes headlines and appeals all too easily to a right on readership ready to shoot down easy targets. It’s not Timberlake’s fault that in the years following the mostly well received ’20/20 Experience’ he’s walked in to a world where concepts like white privilege, ‘me too’ and cultural appropriation can straight jacket someone of his standing before he even opens his mouth to sing. To many, Timberlake’s sin is merely existing and thriving.
But Timberlake isn’t interested in joining in a political conversation. ‘Man of the Woods’ is an insular, personal record about family and nature and contentment that shuns politics and the wider world in general. And as much as I’d like to offer this review as a defence of his right to make exactly the kind of art he feels justified (excuse the pun) in making, I’m afraid this is where I have to change tact. You see i actually agree that ‘Man of the Woods’ is a pretty bad album – just not for the presumptuous reasons outlined above.
Of course ‘Man of the Woods’ is as polished as you’d expect from anything involving Pharel Williams and Timbaland but it sounds more amateurish than any project they’ve been involved in before. Who knows the factors at play behind that – perhaps, and this may be a patronising ‘perhaps’ – they ceded more responsibility to Timberlake himself. Or perhaps after years at the forefront of innovation, they have simply lost the magic touch. It happens to the best of us. Regardless, the consensus is in and very few people are happy. Aside from the divisive themes and cliched production choices, it disappoints for more traditional reasons: Melodies that strain rather than glide. Lyrics that scan as pretentious rather than empathetic. Hooks that don’t hook. Busy arrangements that do all the heavy lifting. Songs that feel, and often sound, disjointed and badly fused. Songs have been missing the mark for these reasons since the beginning of time.
‘MOTW’ is thematically cohesive but backtracks on the daring ambition of ‘The 20/20 Experience’, arguably the most inventive pop record of the last decade. The 20 songs on that mammoth album stretched out to encompass many moods, tempos and styles with extended running times that allowed for both playful frolicking and serious reflection. He still tries to cram all that in to ‘Man of the Woods’ but everything feels shrunken in comparison. ‘Midnight Summer Jam’, easily the grooviest song on her, feels restricted just as it’s getting in to the swing of things. Likewise, mid album momentum is crippled by a handful of snoozy half-ballads. Ironically, it is a case of too much and not enough.
Sometimes in pop music, the sharpest hooks can dig out the biggest holes. That’s what happened on Timberlake’s ‘Justified’ where the insane brilliance of the four singles showed up the album tracks in comparison (a lesson he learnt on the hook extravaganzas ‘Future Sex/Love Sound’ and ’20/20 experience’ where there was very little driftwood). ‘Man of the Woods’ in comparison is full of holes, but these ones weren’t carved out by hooks. In fact the album is oddly short of them. First single ‘Filthy’ was forgettable, and best understood as an experimental palette cleanser. But then came ‘Supplies’, the most embarrassingly inept major pop single I can remember this side of the last Katy Perry album. The song’s cringeworthy extended metaphor highlights all of Timberlake’s most notorious shortcomings as a lyricist, and unlike, say, ‘Sexy Back’ or ‘Pusher Love Girl’, he doesn’t use humour or cheekiness to get away with it. The album’s lyrics are often trite, banal, silly, corny and even creepy. His pretentious performances determine the listener’s response, and these lyrics are treated too seriously by Timberlake to be dismissed as careless pop cheese.
You certainly can’t accuse him of burying the lede. Song titles are as ‘duh’ obvious as ‘Flannel Shirt’, ‘Montana’, ‘Livin off the Land’, ‘Breeze on the Pond’ ‘Man of the Woods’ etc but sadly this isn’t a particularly rootsy or raw album. Highlights from past records indicate that Timberlake could benefit from a more natural, instinctual approach; but with one or two exceptions the songs on ‘MOTW’ feel stilted by over-production. Stacked harmonies, glitchy effects, convulsing beats, layered synth-lines – they’ve always been a part of Timberlake’s sound but here they feel like the safe retreat of a heavy hand. The simple, soulful approach of ‘Higher, Higher’, the country tinged ‘Say Something’ and the funky ‘Midnight Summer Jam’ suggest a more natural, less manipulated sound would work well for the more mature pop star.
And despite all its flaws, there is the strong sense that there is a fine album in here desperate to be released. His concept, as badly realised as it is, isn’t necessarily a bad one. A through line between country, funk and r&b certainly exists, with an under appreciated history, and Timberlake has the talent to draw eyes and ears to it. But ‘country with 808s’, as he described it, is too reductive a rendering of that genre melding concept. In the end, despite intentions, ‘MOTW’ is sonically indistinguishable from what he’s put out before. And that’s the disappointment. He’s coasting. Making bold statements and claims but without doing the hard work to back them up. He lacks the style, subtlety and sophistication of his old guise but the back to nature aesthetic is equally unconvincing. The end result is a disappointing mess.
4/10