Yard Act’s ‘Where’s my Utopia’ is an improvement on its predictable, Post-Punk predecessor ‘The Overload.’ There is a loose, playful approach that sees them borrow from louche 80s pop as much as The Fall. More than that, the group seem indebted to Gorrilaz; particularly their 2010 opus ‘Plastic Beach’ (something I suspected even before discovering the record was co-produced by Gorillaz’ Remi Kabaka Jr).
The dubby meloncholia of ‘The Undertow’ and ‘Blackpool Illuminations’ recall some of Damon Albarn’s more spaced out ballads, while the genre hopping, pace flipping ‘Grifter’s grief’ updates ‘Superfast Jellyfish’ for 2024. Elsewhere frontman James Smith becomes particularly animated when considering his role as a young father and the balance between family life and his burgeoning career. More interestingly, it prompts him to reconsider on his own youth and the mistakes he made along the way. The aforementioned ‘Blackpool Illuminations’ recounts a childhood accident while album standout ‘Down by the Stream’ is a riveting reflection on bullying, masculinity and reckless abandon.
The risk taking is admirable but better in theory than execution. At one point singer James Smith puts it perfectly when he says ‘I’m gonna keep flinging shit until enough of it sticks’. This seems to have been a genuine philosophy. Lead single ‘We Make Hits’ is a good example of how little things actually gel together. Smith recounts the group’s trajectory from a bedroom rock band to major label pop wannabes. The song falls down on its titular promise – It doesn’t sound like a hit and, in fact, the band have yet to write one. This is a funky, fun song but it’s far too busy with clashing ideas for any hook to truly land.
Lyrically, the song is an undergrad Creative writing student’s fever drink of clunky rhymes and overcooked vocabulary: ‘post-punk’s latest poster boys wouldn’t have got to ride on the coattails of thе dead, and claim that their derision Is a vеhicle for their vision of subverting it instead / now subliminal exposure is exploding in your head’. Across the record, Smith says so much without ever saying much at all. It’s the logical end point of the style Matty Healey introduced (to much greater effect) a decade ago. Style over substance doesn’t even begin to cut it. ‘Fan fiction caught in the act is a fact if you get your back backed up at that.’ Come again?
There’s something incredibly grating about James Smith; he positions himself somewhere between Mark E Smith and Mike Skinner but he’s not as sharp as either. I find myself getting irritated by his affected tone, glaring rhymes and ironic distance. And considering he takes up so much oxygen on the group’s second album, that might just be the deal breaker. Judging by the positive reviews though, I might be in a minority. Yard Act are gaining traction with an audience growing tired of the self-serious spoken-word post-punk that has dominated British indie for a few years (Dry Cleaning, Wet Leg, Porridge Radio, BCNR). Yard Acts’s bright and amusing diversions present a genuinely interesting, if divisive, alternative.
6/10